Everest Outdoor
A creative and playful touch on Everest products that appeal to the younger target group.
[2025]
The ask
As Everest expanded globally, they brought me in to add a playful vibe to their products. The content would be based on a UGC perspective, with social media videos and UGC images as deliverables.
The creative process
Understanding the vision
I took my cue from the brief and the brand's vision of “Everyday Movement” to show how functional garments fit into real everyday life, without filters or perfection.
Concept development
I developed a creative concept with a clear storyline, tone, and structure for three videos and ten images; focusing on an authentic yet playful feel.
Pre-production planning
I planned scenes, props, shot lists, and schedules to effectively capture movement, city atmosphere, and product functionality.
Content creation
I produced all the content - filming, directing, and photography with a focus on tempo, natural energy, and sound design that enhances the rhythm of everyday life.
Post-production & delivery
I edited the material to create dynamic, fast-paced clips with clear hooks and text overlays - perfect for TikTok and Reels. And ultimately delivered the content to the customer.
The result
The material was delivered packaged in a PDF with downloadable links to the material to directly visualize the aesthetics and vibe of the content. In a follow-up email, I immediately found out that the customer “LOVES the material.”
Words that matter
Vilma has delivered professional and creative images and videos with a playful touch and focus on the younger target group, exactly as requested. Vilma has incredible energy, is accommodating, flexible, and a breath of fresh air to work with.
"Nathalie Edström
Head of Marketing
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