Welcome Out Wellbeing
Making suitable graphics to reach youths in need of counseling during summerbreak.
[2025]
The ask
Welcome Out Wellbeing, a coaching company for adults in the workplace, launched a “summer break coaching” program last summer for a completely new target group: youths. The request was to create simple visual guidelines in a short period of time in order to test the project immediately.
The creative process
Mapping
The project needed to be launched quickly, so I had to put together an effective game plan to meet the customer's expectations.
Brainstorming
The vision was to develop visual guidelines that would capture the attention of young people and feel lighthearted.
Design
Created logo, HEX codes, backgrounds, and packaged it all in a summery and light vibe.
Compilation
Created an educational PDF with visual guidelines to make it easy for the customer to implement the design in their own content creation.
The result
A quick and efficient project resulted in a fun, engaging, and lighthearted design for the target audience in question. The design simplified the process of reaching out to young people and enabled the pilot project that improved the summer for several teenagers.
Words that matter
Absolutely superb and just as I wanted with text and sun. Super nice and a thousand THANKS. As I said, do more of yourself and everything will be great.
"Cilla Bengtsson
Client
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